The pair partnered up for the first time ever to create an iconic photo for the fashion giants.

Fans of Lionel Messi and Cristiano Ronaldo have been left stunned after witnessing the two archnemesis star in their first joint advertisement. The pair sparked a frenzy on social media among their respective fanbases after they were seen on Instagram featuring in a paid partnership shot for fashion giants Louis Vuitton.

For almost two decades, the two biggest football stars have shared the stage and have driven the conversation regarding who the greatest of all time is. Despite their differences owning to club and national teams affiliation, both players have massive respect and admiration for each other on and off the field of play, and boast 12 Ballon d'Ors between them.

On the eve of the commencement of what is likely their last-ever World Cup participation, Messi and Ronaldo managed to somewhat unite their respective fanbases momentarily with their social media activities. They took to Instagram to share a photograph which sees the two icons playing chess on a Louis Vuitton briefcase. The post was captioned on both accounts as follows: "Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton."

The photo quickly went viral, with the number of likes across both accounts in the first 30 minutes exceeding 10 million. The post is currently primed to break the record for the most liked picture in history on Instagram with the followers of both players still in awe.