Real Madrid have been consistently ranked by Forbes, Deloitte, and other financial publications as one of the most valuable sporting organizations not just in football, but in global sports, year after year. So it's no surprise that businesses, both large and small, have been consistently cueing up to do business with Los Blancos.
The latest organization to link up with one of the most successful clubs in world football is none other than Legends, an agency specializing in providing premium experiences, with a track record of global expertise across areas including merchandising, partnerships, sales, hospitality, and event planning. This deal, according to reports, is a 25-year arrangement that will see Legends manage non-sporting events at the famed Santiago Bernabeu stadium.
In total, further reports have indicated that the deal is worth a whopping $11 billion over the 25 year time frame, with annual revenues for Los Blancos estimated at $447 million to just over $490 million. Legends, as part of their arrangement, would keep about 20 per cent of that, leaving Real Madrid with still a nice chunk of change (anywhere from about $360 million up to just over $390 million).
Not bad, for a team already worth upwards of $4 billion, and comes on the heels of Real Madrid securing over $225 million to refurbish the Bernabeu.
