The Korean star follows in a long line of football players to become brand ambassadors for luxury brands.

He is widely viewed as one of not just Korea's, but Asia's best players ever, and fresh off his historic-making campaign with Tottenham, Son Heung-Min has signed an impressive contract with a well-known luxury brand.

The 29-year-old, who became the first Asian player to win the Premier League Golden Boot after scoring 23 goals for Spurs during the 2021/22 campaign, will now follow in the footsteps of quite a few football players to ink a brand ambassadorship position with a luxury company.

Considering his strong social media following - with nearly 13 million followers across various platforms - as well as his influence in not just Korea, but the Asian-Pacific (APAC) region at large, it makes perfect sense why Burberry, who are looking to establish a footing in the football world, have decided to sign a partnership with him.

Fellow Premier League star Jack Grealish made waves when he signed a reported seven-figure deal with Gucci this past spring, which followed on the heels of PSG ace Kylian Mbappe linking up with Dior to promote fragrances and other items in December.

Burberry, a well known British luxury brand, unveiled the South Korean star in a joint announcement with the player on their Instagram page recently:

No financials have been made public, but certainly, given Son's popularity, bringing him on board certainly will not have been cheap for the British brand.