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Manchester City make history with new stadium rights deal

Friday, Sep 15 2023
The Cityzens are the first WSL club to secure a naming rights deal for their home stadium.
The 2023/24 WSL season is just around the corner, but for fans of Manchester City, they will be seeing some interesting new changes at the team's home ground in October.

The Cityzens currently play their matches at the 7,000 seater Academy Stadium...

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Premier League clubs to withdraw from gambling shirt sponsorships

Thursday, Apr 13 2023
Gambling sponsorship on the front of Premier League shirts will be withdrawn by the end of the 2025/26 season after a collective agreement by the clubs, the league announced on Thursday.

Eight of the 20 top-flight clubs currently have shirts sponsored...

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Credit Suisse collapse leaves sports sponsorships in limbo

Wednesday, Mar 22 2023
The takeover of Swiss bank Credit Suisse leaves many sports stars, teams and tournaments with a big question mark hanging over their lucrative sponsorship deals.

The Swiss national football team, the country's top football division, tennis great...

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Inter face financial worry as sponsor fails to come up with payments

Tuesday, Feb 28 2023
The Nerazzurri signed with the crypto company in 2021, but due to the turbulence in the market, their sponsor has failed to meet the agreements set in terms of payments.
Inter are currently dealing with a major financial concern, as it's been revealed that their shirt sponsor, DigitalBits, have not been meeting the terms of their contract.

The Nerazzurri signed an agreement with the cryptocurrency organization...

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Man City star Haaland reportedly set to sign big sponsorship deal

Monday, Feb 27 2023
The Norwegian striker has been taking the Premier League by storm since signing last summer, and now is set to add another big sponsor to his portfolio.
Since arriving in England on a transfer from Borussia Dortmund, Erling Haaland has been one of the most talked about players in Europe. The Norwegian international first burst onto the scene following his nine-goal haul during a 12-0 demolition of Honduras...

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German FA unveil new sponsorship deal with Continental

Friday, Oct 14 2022
Germany's FA has now acquired a new partner, with tire manufacturer Continental set to be a sponsor of the men's team for the next four years.
Ahead of the upcoming 2022 FIFA World Cup, Germany's men's team now has a new sponsor. The nation's football association (Deutscher Fußball-Bund) has revealed that the organization and tire manufacturer Continental AG will now be partners for four years...

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Barcelona to wear unique kits inspired by Drake for upcoming El Clasico clash

Friday, Oct 14 2022
The Blaugrana will take to the pitch wearing kits featuring Canadian rapper Drake's OVO owl logo this weekend.
This weekend will bring the latest installment of El Clasico, as bitter rivals Barcelona and Real Madrid prepare to do battle at the famous Camp Nou.

With both sides tied on 22 points, but the Blaugrana leading the way due to their goal difference...

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Tottenham and Liverpool announce collaboration with Coca-Cola

Tuesday, Oct 4 2022
Two of England's biggest sides and the American soft drink conglomerate have announced that the entities will work together in two exciting new partnerships.
As part of England's "Big Six", Tottenham and Liverpool are natural rivals as both clubs are among the crop of sides battling for silverware in the Premier League.

The two teams famously faced off in the 2019 Champions League final, during which...

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AC Milan secure massive deal ahead of 2022/23 season

Friday, Jul 1 2022
The Rossoneri, who will be hoping to successfully defend their Scudetto crown, have secured an extension with one of their partners.
As they prepare to defend their Scudetto title for the first time in over a decade, AC Milan are doing their best to make sure things are in order for the team - both on and off the pitch.

The Rossoneri are set to secure the signing of Divock Origi...

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Tottenham star Son Heung-Min becomes brand ambassador for luxury company

Thursday, Jun 16 2022
The Korean star follows in a long line of football players to become brand ambassadors for luxury brands.
He is widely viewed as one of not just Korea's, but Asia's best players ever, and fresh off his historic-making campaign with Tottenham, Son Heung-Min has signed an impressive contract with a well-known luxury brand.

The 29-year-old, who became...

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Fendi and Roma sign two year deal starting from 2022/23 season

Thursday, Jun 9 2022
The Italian fashion house and the Giallorossi will be working together for the next two seasons, starting from the 2022/23 campaign.
It is set to be a very interesting summer for Roma. The Giallorossi recently won their first ever European title last month by beating Feyenoord 1-0 in the inaugural UEFA Europa Conference League, and now they will be really keen on keeping hold of key...

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Liverpool reportedly looking to double current kit sponsorship deal

Thursday, May 5 2022
The English giants, who are on course to potentially win an unprecedented quadruple, are aiming for improved terms on their already-existing sponsorship deal.
Currently going strong in four competitions, Liverpool are on course to potentially win what would be an unprecedented quadruple in English football. So far, Jurgen Klopp's men have already won the EFL Cup after beating Chelsea 11-10 during a tense penalty...

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Man City star set to sign 'seven figure' deal with Italian fashion house

Monday, Apr 4 2022
It's an unprecedented move for the Italian fashion house, who usually have worked with actors and musicians in the past.
Back in the 1990's, it would have been virtually unheard of for luxury brands to even consider partnering with football. That's because the sport had acquired a rather undesirable reputation, partially due to the behaviors of some fans known as hooligans...

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Messi secures multi-million dollar new endorsement deal

Wednesday, Mar 30 2022
The Argentinian superstar has now added another brand to his portfolio of sponsors after signing a multi million dollar endorsement deal.
Although his time at PSG hasn't been up to the standards his fans have become accustomed to, Lionel Messi is nonetheless still a hot commodity as far as brands are concerned.

The 34-year-old Argentinian superstar, who recently won his seventh Ballon...

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Barcelona finalize historic deal with Swedish streaming giant

Wednesday, Mar 16 2022
The Spanish giants have secured a historic partnership with Swedish streaming giant Spotify.
Earlier this year, we had reported on an interesting development concerning Barcelona and Spotify, with the Spanish giants looking to secure a lucrative partnership with the Swedish streaming giant as they aim to find a naming rights sponsor for the famous...

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Italy secure new kit sponsor starting in 2023

Thursday, Mar 10 2022
The Azzurri will now be sponsored by Adidas starting from the 2023, ending a 15-year long association with their prior sponsor Puma.
After 15 years, the Italian Football Federation (Federazione Italiana Giuoco Calcio or FIGC) have announced some big changes are on the horizon for the national team.

Starting from 2023, the Azzurri will be sponsored by Adidas. Adidas will not...

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Schalke opt to drop main sponsor due to ongoing conflict in Eastern Europe

Monday, Feb 28 2022
The German side have decided to drop one of their main sponsor as a result of the ongoing conflict between Russia and Ukraine.
Last week, we reported that Manchester United had decided to part ways with one of their major sponsors, Aeroflot, as a result of the ongoing conflict taking place in Eastern Europe.

And now, Schalke has also decided to follow suit, deciding to...

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Man Utd end major sponsorship deal as a result of Russia-Ukraine crisis

Friday, Feb 25 2022
The English giants have decided to terminate their sponsorship deal following the escalation of events in the Russia-Ukraine spat.
The Russia and Ukraine situation has rapidly gotten worse seemingly overnight, and with the recent conflict now escalating, other organizations have come under increasing pressure to re-evaluate some of their business arrangements.

Earlier, we...

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Lazio secure new kit deal with Japanese manufacturer

Wednesday, Feb 23 2022
The Aquile will have a new kit sponsor starting from the 2022/23 season.
Starting from next season, Lazio fans will see a new corporate sponsor on stars like Ciro Immobile's kits. As of now, the Aquile are currently sponsored by Macron, with whom they've partnered with since 2012. However, that long-term deal has now come...

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Leverkusen signs new kit sponsorship deal with UK company

Thursday, Feb 10 2022
Die Werkself will have a new kit sponsor starting from the 2022/23 season.
Earlier this week, we revealed that Barcelona are set to part ways with long-term kit sponsor Rakuten in favor of Spotify starting from the 2022/23 season.

The Blaugrana are not the only major European side to be undergoing some big changes when...

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