Given the political climate currently developing in the United States, the Major League Soccer decided to bring back an awareness campaign called "Don't Cross The Line". This campaign centers its efforts in trying to avoid any form of discrimination, having some stellar spokesmen such as David Villa, Kaká, Giovani dos Santos and USMNT captain Michael Bradley.
The 30-second spot has players from all MLS teams speaking, which is especially meaningful after some racist chants emerging in the past few weeks.
No racism, no sexism, no homophobia.
— Major League Soccer (@MLS) March 15, 2017
Take the pledge: https://t.co/8BPmiRvSKK #DontCrossTheLine https://t.co/g9bXwdcS3X
This campaign also has a Spanish-spoken spot, featuring David Villa and Giovani Dos Santos prominently. The language might be different, but the message is basically the same.
Proud to be featured in the 2017 #DONTCROSSTHELINE campaign. Join @NYCFC @MLS @MLSWORKS to end discrimination. https://t.co/LRI5CzcEKc pic.twitter.com/0bN5dW5NTh
— David Villa (@Guaje7Villa) March 15, 2017