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Apple and the MLS seal ground-breaking deal

Apple and the MLS reveal ground-breaking deal to stream games across the world

June 14, 2022 By Oscar Rojas
The agreement between the tech giants and the North American league will make the league available to all Apple users across the world.

Watching an MLS match from now on will give fans a new experience, as Apple and Major League Soccer today announced that the Apple TV app will stream all live MLS games starting in the 2023 season all the way to the 2032 edition of the competition.

The deal will enable users to watch all MLS, Leagues Cup, MLS Next Pro, and MLS Next matches in a single place without having to worry about local broadcast blackouts or having to purchase a pay-TV bundle.

Fans will be able to get every live MLS match by subscribing to a new MLS streaming service, available exclusively through the Apple TV app. Additional to all match content, this platform will give fans a weekly highlights show, game replays, analysis, and other original shows.

"Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans. Given Apple's ability to create a best-in-class user experience and to reach fans everywhere, it'll be incredibly easy to enjoy MLS matches anywhere, whether you're a super fan or casual viewer," MLS Commissioner Don Garber stated.

 The tech company also shared their views on this deal and what it will mean to their business plans and to help the league grow its audiences across the world.

"For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place. It's a dream come true for MLS fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration — just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch. We can't wait to make it easy for even more people to fall in love with MLS and root for their favorite club," stated Eddy Cue, Apple's senior vice president of Services.

All MLS and Leagues Cup matches will feature English and Spanish commentary, while games involving Canadian clubs will also have broadcasts in French language. Added to that, the MLS and Apple will develop an enhanced coverage for both clubs and the league itself via Apple News, giving users a chance to watch highlights in the News app.

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